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Tree Hug Mug

February 15, 2018

We've been actively looking at reusable hot drink cups for the past 6 months, we really want to give our customers some ownership about their waste.  We sell hundreds of thousands of paper cups every month and I'm pleased to say that over 99% of our paper cups sales are the recyclable and compostable kind. This in itself shows that our customers are doing what they can to be environmentally responsible.


The trouble we now have is that we are a throw away society and it's hard to change millions of peoples habits.  I hope over time with innovative eco-friendly or reusable food packaging we can see a big drop in the waste we produce as a nation in the years to come.


When we first started looking  at this area of the business it felt almost obvious to follow what our competitors were doing and to look at sourcing an eco-friendly reusable cup in the Far East.  But we soon realised it would be a false economy, they were stating they were made from natural fibres but it is difficult to substantiate and we know of horror stories of certain paper cups imported from the Far East that claimed to be recyclable but when investigated they were anything but.  We also began to think about the carbon footprint of shipping them half way around the world,  I think any 'green' benefit has been lost when we consider that.  


We decided to look for a European manufacturer and we were so pleased to eventually find a manufacturer in England who could produce a BPA free reusable cup for us.  It was such a great feeling to find a UK manufacturer who could help us create something not only sleek & stylish in its looks but hopefully give consumers ownership of their waste.


We can offer our customers their very own branded reusable cups which will promote their business with very small production runs.   In addition we came up with the idea of stocking a universal cup that would appeal to all. We came up with the name Tree Hug Mug which we can offer two designs;  The 'blackout' which is a stylish all black design with black sip thru lid or 'Eco-Green' which is a black cup with a bright green sip thru lid. 



Tree Hug Mug.





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Pitstone Green Business Pk

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